correctively achieved by proper check and balance of company’s market share, profit, sales, budget and continuous analysis of all departments of company so that marketing plan could, Also through proper setting of milestones, budget and department selection to work on objectives, of marketing communication, channels and research then the marketing plan would be executed, If all the set standards and controlling procedures wouldn’t meet with marketing plan execution, then alternative plan would be there to set the marketing plan, the alternative plan include the. Digital media is a new mode of communication for the advertising and marketing of products and, the Multivariate analytical technique which is being most frequently used in all sorts of analysis. Page 27 Marketing mix of Nike. (n.d.). Considering the factors related to this topic, the question of what specific consequences arise when addressing this topic must be elaborated. successfully applied a strong brand image of Nike products can reap the rewards and, ambassadors of Nike; LeBron James, Tiger Woods and Lance, Baichung Bhutia is as Nike new brand ambassador (marketing-, For this IMC strategy, Nike has in stores personal sales efforts. Retrieved from Financial sustainability of Nike comprises of; Strong history of alliances as having strong partnership with Apple, Having ability to develop new and innovative products in house with, Nike was the first one in the market in terms of experience and, Having successful business growth in terms of internal and external analysis, market, The success lean to three things; Leadership, people and processes which provide, One main issue of Nike corporation is it is leading and planning without proper, It has negative media attention due to which it may lose reputation, fault of poor factory conditions and environmental problems, The Nike products have become equal with slave wage, they only pay worker with, Suppliers are having overlapped and conflicting issues from diverse customers so can be, To increase the 3-4% profitability in each of its product lines (i.e. Zoom Yorker and Nike Air Max designed for the latest addition to its line skate Nike 6.0. statistics and enables the users to get value from product (4P of Nike). study/nike, International Directory of Company Histories. (n.d.). INTRODUCES 2015 GLOBAL, . Apart from effectiveness of the digital media, it is also cost effective, user friendly, and more creative tools, which provide number of channels to interact with customers. “Just Done It”--- Nike’s New Advertising Plan, Facing Global Economic, Hanrahan, w. (2002). http://marketrealist.com/2014/12/nikes-target-market-today-and-tomorrow/. Le Marketing digital nécessite l'étude des stratégies marketing digital et communication pour réussir en E-Marketing. Customer relationship is become an important factor in marketing, so, marketers prefer to use digital media because this media provide variety of channels in order to have interaction and communication with their customers. January 1, 2016 [STRATEGIC MARKETING PLAN OF NIKE] Especially for new technology based or current products of Nike it may, promote their dancing shoes and parkour. customers for these products, which stands for segmenting, targeting and positioning strategy. . (n.d.). Many of the products such as sporting goods are sold through online channels over the internet, and have highest growth in market share of distribution channels. The Nike Company-Overview (History and Current Status). : Nike’s strength is also having valuable and non-replicable products, which are it has, : Nike is considered as fully innovative company that, d potential customers marketing, so they have a better perception of the brand, the. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. (2014). Marketing strategy Training was Crucial factor organized once before opening the store Organizes frequently training for employees Training (Number and time of training, preparation, manual) Better relationship are good, better chance you have to succeed I couldn’t get information (franchisee is gone) Deep relationship and mutual trust Franchisee relationship Theory - what authors have stated about … The characteristics of these products business and its benefits can be as discount coupons, can make customers to save and by using special offers new things are offered to, customers, showing sales promotions enable customers to be motivated. (Athletic & Sporting Goods Manufacturing in the US: Market, In today’s world market of sport goods is increasing and this market is highly growing in U.S. as. Following are the some target strategies of Nike: Its target strategies include aggressive marketing to make aware its target consumers about its, product and even Nike make its target consumers enable to get their desired products through, customization process as own signature shoe is offered to athlete that is it enabled Michael, Apart from this, its targeting strategies include sponsorship of its products through sports team or, celebrities. Read online COURS N 2 : STRATEGIE MARKETING ET PLAN MARKETING book pdf free download link book now. A bibliographic review about Marketing Plan to develop this study was conducted. course of action would provide additional $2.2-2.6 billion by 2015. customer business and make wholesale and retail effectiveness. Conclusion & Recommendations ................................................................................................. in different regions as in the East Coast, in. Page 28, This research will be an attempt to access the importance and affectivity of new media in advertising. A – Elaboration de la stratégie de développement

• Vie de l’entreprise = multitude de décisions et d’actions

• Pluralité des acteurs

• Internes

• Externes

• 3 types de décisions managériales:

• Décisions stratégiques

• Décisions tactiques

• Décisions opérationnelles

• Partie essentielle de l’élaboration de la stratégie de développement est consacrée au diagnostic de l’entreprise et de son environnement

. Nike, Inc. is a marketer of sports apparel and athletic shoes. Aid, B. (n.d.). INTRODUCES 2015 GLOBAL As estratégias de marketing utilizadas pelo comércio de rua. about 715 contracts with the countries of the world which help it in supply chain process. and confidence and which has made it major competitor in athlete industry. Retrieved from NIKE, INC. Retrieved March 2016, from Wikipedia: https://en.wikipedia.org/wiki/NikeID. New technology affects Nike because it incorporates it in its products. You can change your ad preferences anytime. With respect to this the report contains comprehensive marketing plan components including company analysis (Nike’s current and future status), situation or market analysis and competitors analysis; the report shows the Nike’s objectives and marketing strategies in terms of its 4ps that is it is shown that Nike can offer and increase its product range by offering other related products as aerobic products to its customers and set value-based pricing strategy accordingly, and for new offerings it can increase its other media other than commercials that is it can focus more on social media to promote its new products and it may expand its business in other countries as China, Middle-East etc. http://www.ukessays.com/essays/marketing/the-consumer-decision-process-of-nike-, https://www.google.com/finance?q=NYSE%3ANKE&fstype=ii&ei=6w68VomINMOnu. Retrieved from scribd: http://www.scribd.com/doc/76309961/4-P-s-of-, . APIdays Paris 2019 - Innovation @ scale, APIs as Digital Factories' New Machi... No public clipboards found for this slide. Retrieved March 2016, from Wikipedia: https://en.wikipedia.org/wiki/NikeID Bussiness enviromental audit critically access the strategic direction of the, http://matthopkinspsumarketing.blogspot.com/2011/12/nike-4-ps.html, http://panmore.com/nike-marketing-communications-, http://www.scribd.com/doc/125543113/Nike-Marketing-Plan#scribd, http://www.nytimes.com/2009/08/20/business/media/20adco.html?_r=1. Consumers can be influenced by three perspectives cultural, social. http://matthopkinspsumarketing.blogspot.com/, Deng, T. (2009). After these changes though, its best to create the good position in the market and make products according to fashion, Nike products are already well-known brands through the world, with effective advertisements, and word of mouth, since customers tend to share their positive views with their friends and, family. However for having larger impact, the company, may use some of the organizations or individuals close to the seller in the target market, segment which can direct promote the product to customers. strategies and objectives the following points are recommended: to implement its Global growth strategy of 2015 to attain sustainable, long term growth. growth-strategy If you wish to opt out, please close your SlideShare account. Retrieved March 2016, from linkhumans: http://linkhumans.com/case- Even if willing to build long-lasting bilateral relations, interaction with customers to assess their priority and preferences marketers prefer to use digital media. 36. nike Inc: coporate Responsibility Report. It has silent alarm, water proof products, and sleep monitoring of its, It is having wireless syncing (android device). (case-study nike), The net sales or revenue of Nike in year 2015 has increased to 31.34B as compared to previous, years 27.8B and 25.3B in 2014 and 2013 respectively. It has, made such products that satisfy its niche market with all products related to sports. Adigital%marketing%strategy%includes%an%integrative% plan%ofhow%your%business%will%use%social%media,% search%engines,%emails,%and%content%to%promote% Hanrahan, w. (2002). communication ways, redefine or redesign marketing plan and strategies. products, which have quite specific and unique feature as compared to other footwear products. All books are in clear copy here, and all files are secure so don't worry about it. Retrieved March 2016, from marketing-. (2005). Rourke, Elizabeth; Troester, Maura; Salamie, David. GROWTH STRATEGY: http://news.nike.com/news/nike-inc-introduces-2015-global-. marketing expenses by 5% of Sales in 2016. demand was through word of mouth and also provides the good publicity. Vous trouver ici un cours détaillé en PDF sur le marketing Digital, il s’organise en … Athletic & Sporting Goods Manufacturing in the US: Market Research Report. Nike generates the higher revenue from its, competitors because of its Slogan “Just Do It” and strong product. (Consumer behaviour in relation to premium products, 2015). and personal factors. Worldwide Nike and, Adidas are also having greatest revenue as well as market leaders in sporting goods industry and, manufacturing with 27.8 and 20 billion U.S dollars respectively. Moreover, the practical implementation and implications are missing, therefore, there is a strong need to conduct a detailed and thorough research, which addresses all the aspects of digital media. Sometimes Nike can affect, consumers to buy the product. These new, products are usually advertised heavily. Although some studies have already been conducted in Pakistan but they are generic in nature and not discussed thoroughly all the channels of digital media. (n.d.). (n.d.). Consumers’ formed attitudes about the brand are, buying a products that are comfortable, makes you feel good, and also look cool in it and Nike, The public feels that Nike over charge its consumers and make its profits but they should, decrease the prices which can attract the consumers to buy its products.

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